Bumble: Summer ‘22

BRIEF

Develop and execute a photo campaign for Bumble’s 2022 Spring Dating in app advertising, showcasing a diverse cast of subjects across a multitude of locations, in a variety of outfits and settings.

APPROACH

Our in-house team worked closely with Bumble to establish four distinct character personas to reach the broad and varied target audience. The shoot took place over the course of two days with a total of 32 unique setups.

CLIENT

Bumble

AGENCY

Genero

• Credits

  Photographer: Sara Laufer

  Talent: Brittany Caswell, Nick Turturro, Matthew Zhang, Imogen B Finlayson