Sam Cannon is an artist and director based in LA. She creates a genre-blending universe that utilizes photography, video, installations, and performance. Her prowess in practical and CGI effects is an essential element of her work—often creating the visual effects for her projects. A passion for lighting and stage design can be seen in her theatrical approach to video and immersive installations. A lover of Magical Realism and Fantasy, Cannon’s work explores themes of longing, grief, and escapism through a heavily stylized lens.

Her commercial clients include Apple, Sony, Adobe, and Nike, along with editorial commissions by The New Yorker, Wired, The New York Times and The Washington Post.